Myths and Facts

Myth: Electronic cigarettes are being sold to kids.

Fact: Electronic cigarettes are intended for committed smokers of the legal smoking age.


The industry advocates proper labeling, encourages retailers to check identification of customers, and notes that electronic cigarette companies in good standing validate age prior to transacting online purchases. In a recent industry study that included a random sample of US electronic cigarette customers, the average respondent’s age was 44 years old. Further, with an average product price of about $100, it can hardly be called kid-friendly.

As with alcohol and tobacco, it is unfortunately inevitable that electronic cigarettes will make it into the hands of minors sometimes. While it will always be a potential issue, VapeRite will always do its best to prevent this from happening. 


Myth: Electronic cigarette vendors offer many flavors in order to attract adolescent users.

Fact: Many adult-intended products offer a variety of flavors. 


Consumable goods in general are designed to be enjoyable, regardless of the age group.The preference for flavor is universal and not age-specific. Products of all types are offered in an assortment of colors, flavors, and other variations in order to appeal to consumers. Let alcohol, a potentially dangerous substance by any measure, stand as an example of this. Electronic cigarettes are only marketed to a very specific demographic: smokers looking for a better alternative to smoking.

Again: Educate your children about cigarettes and nicotine. 

Myth: Electronic cigarettes make nicotine readily available to non-smokers.

Fact: Electronic cigarettes are marketed to current smokers, not non-smokers.


Nicotine is widely available in over-the-counter products including tobacco cigarettes and smoking cessation gums and lozenges, and there is no evidence that these products or electronic cigarettes increase the consumption of nicotine by those who do not wish to smoke. In a recent industry study that included a random sample of US electronic cigarette customers, 96% of respondents were smokers purchasing the product for personal use, and 4% of respondents purchased the product for a friend or relative who smoked. Nicotine use generally has no appeal to those who weren’t users of tobacco to begin with.


Myth: No one knows what is in electronic cigarettes.

Fact: Multiple studies have been conducted and the ingredients are well known.


Multiple studies by different laboratories around the globe have been conducted identifying that the vapor that is produced when using an electronic cigarette, depending on the manufacturer, contains approximately 20 ingredients or less, including nicotine, all regarded as generally safe for human consumption (GRAS) when ingested prudently and in accordance with proper labeling. By contrast, tobacco smoke contains several thousand chemicals, including arsenic and carbon monoxide, and dozens of cancer-causing ingredients. You must be cautious about the businesses you purchase e-liquid and accessories from. There are some manufacturers of ill repute, particularly across the seas, that have been known to produce liquid with less quality control and poorer quality in general.


Myth: Electronic cigarettes cannot be legally marketed in the US.

Fact: The FDA has not issued any formal guidance on electronic cigarettes.


While it is true that some manufacturers have had the importation of their products stopped, it is also true that the FDA has only provided informal comments about electronic cigarettes through its spokespeople and has not issued any formal guidance on the topic.


Myth: You can stop people from smoking.

Fact: Tobacco smoking increased in the US in 2008 for the first time since 1965.


After a 30-year decline in tobacco smoking in the U.S., the percentage of US adults who smoke tobacco increased in 2008 for the first time since 1965, despite decades of gallant legislative and educational efforts and the multi-billion dollar smoking cessation market. It is clear that some people will choose to smoke and that further improvement in public health requires the acceptance of this reality and the full embrace of innovative new products that are ever-less hazardous than tobacco cigarettes and ever-more effective than abstinence.


Myth: Nicotine is bad for you.

Fact: The long-term use of nicotine is exponentially safer than the use of tobacco products across the board.


Nicotine suffers from guilt-by-association with tobacco. Studies have indicted that, as a substance isolated from the tobacco leaf (which contains scores of carcinogens), nicotine is not carcinogenic, does not promote the development of cancer in healthy tissue, and has no mutagenic properties. Furthermore, the Royal College of Physicians says that there are no grounds to suspect appreciable long-term adverse effects on health from the long-term use of nicotine. Electronic cigarette companies in good standing, who use proper labeling, advise consumers about who and what the product is intended for, who should not use the product, as well as the addictive qualities of nicotine.