The Innovative Women of Vape in honor of Women’s History Month- Susie Halfhill-
Susie Halfhill- Owner of Central Iowa Vapors LLC, Global Source Distribution
Susie Halfhill is a wife, a mom, and an entrepreneur. She is the owner of Global Source Distribution and Central Iowa Vapors LLC which operates 10 stores in Iowa. Before entering the world of vaping, Susie was a registered nurse working in pediatrics. A smoker, Susie tried her first e-cigarette when a friend of hers offered over dinner. Her reaction to the experience was instant.
"God, we need to open a store," she said. And just like that, she began this journey. Susie became the first person ever to open a store in the state of Iowa. Her first store opened in 2012 and has expanded rapidly for the past seven years.“We just expanded while we had the market share and really dug our heels in,” she shared.
It soon became a family affair. Her husband, who spent most of his career working in prisons, quit his job because they were getting so busy. Susie soon asked her best friend Moe, who is like a sister to her, to join the company. Her daughter Ashley became their marketing director. Susie credits their success to having a clear mission. They help their customers quit smoking cigarettes by educating them and providing excellent customer service. It is no surprise they are consistently voted one of the best e-cigarettes companies in the state.
Having a strong team and embracing a professional attitude has also been vital in her business. She believes this mentality should be applied across the entire industry. Doing so will help the industry address the uncertainties and the challenges it faces with the FDA.
“Let's make this a professional industry, not just something for the hobbyist. People are here to change people's lives,” she shared.
Though Susie and her team are changing people’s lives, working in the industry has been life changing for her and her family. They never imagined being on this journey.
“It's been life changing for all of us that have been in the industry for an extended time. I was a nurse, my husband was a correctional officer, and my daughter was a mortgage loan officer low, worked for the state of Iowa,” said Susie.
Though Susie has been a trailblazer in her market, and the industry as a whole, she doesn't see herself as making an imprint. The team just loves to do their work, engage with their customers to provide the best experience possible on their own journeys.
“Our motto is failure is not an option, and we live by, if you love your job, you'll never work a day in your life. You love what you do. You'll never work a day in your life."