Cynthia Cabrera- Expert Vapor Industry Consultant
Cynthia Cabrera is an Expert Vapor Industry Consultant and vaping pioneer taking the industry by storm.
Her journey in the industry began as what she describes as a “fortuitous thing." In 2011 Cynthia was a consultant working with several top brands, developing educational tools, and giving marketing industry presentations to organizations like the World Bank and Oxfam.
When the vaping industry came knocking on her door, little did she know an incredible journey was about to begin. She began working at a company, which at the time, was one of the top three e-cig sellers in the country.
“I took a position with them as the VP of compliance and logistics. And the funny part is that up until then I didn't know what an e-cig was, it was 2011. I'd never heard of it, but I started reading up on it. And this was back in the days before the FDA brought the hammer down. I remember researching the company and finding videos by the CEO, and he was just talking about how he had quit smoking using the product and how everybody should quit smoking using this product,” said Cynthia.
A lot of what this CEO said is no longer legally allowed language, but at that time his word resonated with her for very personal reasons.
“I don't talk about it a lot, but my father died of throat cancer. He was a smoker from the time he was 12 years old. I'm from the Dominican Republic. And there was not a lot of anti-smoking education going on. And so my father had smoked basically his entire adult life.”
For Cynthia the vaping industry quickly became about more than e-cigarettes; it was a vehicle by which people could quit smoking cigarettes and presented a world of possibilities.
Today, Cynthia educates consumers on the truths of the industry while advocating and fighting for the rights to ensure the industry succeeds. She previously served as the Executive Director of the Smoke-Free Alternatives Trade Association and now uses her skill set, industry knowledge and passion to be of service to the industry.
This path has opened her eyes to unexpected realities and challenged her ideas. However, the challenges and the process has been worth it.
“My experience in general in the vape space has been spectacular. I mean, and I will say that one of the great gifts this industry has given me is wonderful friends,” she shared. “But I have become so wary of government and government regulation because of going through this process and going and doing this work. It’s really opened my eyes to the machine. We were not prepared for the Juggernaut of tobacco control that's out there,” she added.
It’s an uphill battle, but Cynthia feels strongly about people getting informed and involved. She recommends users and enthusiasts visit the Consumer Advocates for Smoke-free Alternatives Association (CASAA) website for up to date information.
Cynthia is one of many defining female leaders of the vape industry. To learn more about these vital players, keep up to date with our weekly articles throughout the month of March.
Atlanta– March 1, 2019 – VRLABS LLC (VapeRite.com), a leader in vaping e-commerce e-liquid products, announces today the launch of their new social media series The Innovative Women of Vape in honor of Women’s History Month.
The Culture of Vaping in 11 U.S. Cities — Part 1
Vaping may have begun life as one of many smoking alternatives, but it has since evolved into a cultural phenomenon that spans the globe.
The landscape of nicotine consumption is changing exponentially as the vaping market booms and the cigarette industry declines with increasing speed.
As vaping has become more popular, communities and advocacy groups have sprung up around the country.
For example, CASAA, which is free to join, is an all-volunteer, non-profit group with a stated mission of ensuring “reduced harm” alternatives to smoking remain available to the public.
Trade associations like SFATA, and VTA comprised of companies involved in the vaping industry, lobby for a “reasonably regulated market place” that “allows our member companies to provide smoke-free products to adult consumers that are an attractive choice.”
Vapers have even begun to develop their own language and terminology to describe the products they enjoy and depend on every day.
In this series of three articles, we will be exploring the vaping culture of 11 U.S. cities.
Atlanta’s Expo Center has been home to one of the largest vaping conventions in the country, Vape Showcase, for the past two years. For a nominal fee, Vapers can mingle with manufacturers and distributors, sample the latest products, and meet their creators.
Vaping is moderately regulated in the state of Georgia. Four cities have imposed restrictions on vaping, though Atlanta is not one of them.
2. New York City
There are currently an estimated 700 vape shops in the state of New York, with many of those situated in New York City.
Although the entire state is subject to a ban on the use of e-cigarettes in any public area where smoking is also prohibited, neighboring Brooklyn will welcome the Vapevent New York trade show for a third year in March 2019.
Massachusetts is one of the more heavily regulated states in the U.S., with 116 locations currently imposing restrictions on vaping.
Nevertheless, there are several vape shops in the city where vapers can congregate, purchase devices and e-juice, and seek advice on vaping practices.
Look out for part two of Vaperite’s series on The Culture of Vaping in 11 U.S. Cities, coming soon. Meanwhile, customers can visit our website at www.vaperite.com. Businesses can get in touch via our online contact form or by emailing us at firstname.lastname@example.org.